Founded in 2019 by two local fashion powerhouses, Showroom-X is self-described as “a meeting place for discovery, exclusive creations and insightful encounters”. Behind the concept is the great mind of Richard Poulson; co-founder of Morrison, former chairman of the WA Fashion Council and Freo local. Paired with Kelly Atkinson, an actress, model, genius visual merchandiser and overall creative. That has a wealth of knowledge from viewing the fashion industry through many lenses. Having been awarded the 2020 Australian Fashion Laureate for Innovation and Change, you’ll want to check out why Showroom-X is the next big thing in the Aussie fashion scene.
Claremont Store
Starting their impactful life as a boutique in Claremont (just across the street from the Claremont Quarter). Showroom-X is now better know for the multi-brand e-commerce website it has evolved into. The local showroom is still a must visit to enjoy the epitome of national design and style that prizes craftsmanship inspired by the Australian landscape and culture.
With a strong focus on women’s ready to wear, accessories and even art for the home, the online and in-store boutique showcases Australian talent at it’s finest. The curation of homegrown fashion and lifestyle brands is paired with a commitment to slow fashion. To encourage buyers to invest in quality over quantity. By buying in timeless versatile transeasonal pieces that will elevate your wardrobe. With over 80 designers being showcased, there is something for everyone.
To make you feel even better about purchasing your next favourite fashion piece through Showroom-X, they’ve partnered with Thread Together. For every item in the #WeWearAustralian campaign sold $1 is donated to help clothe those in need. Since the initiative began 4,800 disadvantaged Australians have been provided with a 24-piece wardrobe.
#WeWearAustralian
The #WeWearAustralian campaign is an initiative founded by Showroom-X in 2020. As a response to the huge impact Covid-19 had on the Australian fashion industry. Starting out as a social media movement designed to highlight homegrown design and talent to encourage people to buy local. It has now evolved into so much more.
Due to the campaign $1.7 million in retail sales were generated during 2020 and 2021 amongst the Australian brands involved; #WeWearAustralian has made an incredible mark on the national fashion industry in a short span of time.
2023 marked the third iteration of #WeWearAustralian. which kicked off with a campaign shot in the South West region here in WA. Featuring local models Jess Gomes and Billie-Jean Hamlet clothed in Australian designers. In May 2023, a history making debut runway show partnered with #WeWearAustralian premiered at Afterpays Australian Fashion Week (AAFW). Showcasing over 50 established and new Australian fashion designers in a see-now, buy-now format that was paired with a lookbook on the Showroom-X website.
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Top Image Credit: Pierre Toussaint
